Last Sunday, an aged relative who lives in a remote area in Delhi called out of the blue.
While I was pleasantly surprised to hear his voice, he called with a request that was both amusing and appalling.
He said that he had asked his granddaughter to pay his electricity bill for the month ‘on mobile‘, and now had no proof or confirmation on whether it had actually reached the correct authority or not. He was very unsure that something he has been doing by trotting down to Electricity office, stand in the queue and spend half a day doing that can be done in minutes from a phone.
He requested me to ‘check on the internet‘, if his bill had been paid or not.
He had no information about the transaction except his house address. He did not even know the name of his electricity provider.
After I was done chuckling over our dialogue, I searched Google for the service provider for the area he lived in, found out the customer service number and shared it with my uncle for future reference, I was saddened to see how ‘the internet’ was still such a mysterious untrustworthy entity for some – that too in Delhi!
It made me realize how important the task at hand is, and how we’ve not even begun to scratch the surface.
While we take pride in localizing a million mobile devices a month, providing the best keyboards and fonts in 22 Indian Languages, or having translated over two billion words for e-businesses, the very state we function in has a sizeable population that still does not understand the internet, and the convenience it brings to everyday living.
I am fortunate to have been contacted by my uncle to help him out, but there are so many others who are still to be introduced to the magical world of the internet, Google, Facebook and the millions of apps that keep us glued to our phone screens.
Like the ‘Each One Teach One’ campaign being run by the Education Ministry of India, there is a strong need to start an ‘Each One Teach One’ initiative for internet and mobile device education as well.
Close to 200 million Indians have a smartphone in their pocket, yet a significant percentage carries a small red book with handwritten names and phone numbers. Basic functionalities that we take for granted are still a mystery for them. A magical world awaits to be discovered!
So why don’t we do a good deed and educate someone on one new feature on their smart phone. Not only will we have enabled someone, we will start a chain reaction, where we teach one person, who then teaches two others and so the learning spreads.
Just imagine how wonderful that would be – spreading the virtual network through the human network.
Last weekend, during my morning walk, a smart gentleman, in fact an entrepreneur, was talking to me about the role of Banks and FIs in creating infrastructure in India. I said that VCs and angel investors are performing the same role today. They’re in fact doing a better job by participating in the risk unlike the Banks and FIs who make relatively secured investments in physical infra. He vehemently made a point that a VC investing in Flipkart or Snapdeal is certainly not making an infrastructure investment. I however responded by making the following point.
We have dozens of shopping malls on MG Road in Gurgaon. These are infra investments made by builders and real estate developers and they have created a thriving retail industry in Gurgaon. Thousands of retailers open their shops in these malls. People from hundreds of kilometers come to Gurgaon to shop. The Government builds roads and metro network to help people reach these malls. Most of these malls have been funded by Banks and FIs and these are considered sound infra funding deals.
Now consider Snapdeal, it creates an online marketplace, a shopping mall bigger than any brick and mortar mall in the world. VCs invest hundreds of millions of dollars in helping Snapdeal establish, promote and sell goods made in India and from across the world. Snapdeal sells more goods in a month than all the malls in Gurgaon put together.
How different is the investment in Snapdeal from an infrastructure investment in a physical building? Why doesn’t the Govt and the RBI consider investments in virtual malls on par with the investments in large physical markets or office complexes? Why are Banks and FIs not ready to debt fund development of this virtual infra?
The Government is making a big push for Digital India. eBusinesses are making products and services available to cities, towns and villages in India in the most democratic way. The goods you can buy in South Delhi, can be bought at the same time in Jhumri Telaiya. This is the infrastructure at its best and this is what we need in India today. This is what the Government, the Banks and the FIs must be investing in, to promote inclusive growth to build the new India. This is Digital India.
|A||API||MOX is available as an API|
|B||Business critical||To succeed in India, localization is business criticial – you need to localize today!|
|C||Cloud-based||The MOX API is on AWS Singapore – easy to access and highly scalable|
|D||Devices||MOX isn’t just for websites and apps, we also sit on mobile devices!|
|E||Efficient||Our localization process is highly efficient – we’re maximizing automation and minimizing offline and human based processes|
|F||Fonts||High quality Indian language fonts not only enhance the product usability and user experience, they go on to create a unique brand identity and recall value amongst users|
|G||Gateway||MOX Gateway is your window to One-Click Localization !|
|H||High speed||MOX Translation engine provides real time translation and transliteration of data at high speed|
|I||India||The land we’re from and the land where the internet is booming today. You need to speak the languages of this country, if you want to capture the hearts of its people!|
|J||Jump in user influx||When you localize, you open your doors to millions of new customers who can now enjoy your services. Can you hear the cash register go $kaching$ ..?|
|K||Keypad||The MOX Keypad is very flexible and full of options – whether it be skins, languages, or keyboard layouts – giving you the best customization and personalization options|
|L||Languages||MOX Wave currently supports translation and transliteration in 9 Indian languages while the MOX Keypad supports 21|
|M||Machine learning||The Natural Language Processing (NLP) technologies being used by MOX are unparalleled in India and use machine learning to constantly improve translations|
|N||Non-invasive||Through the Gateway, you won’t need to change your source code, or make any changes to your back-end database|
|O||Optimized Response Time||MOX is fully automated – and will provide you automated responses irrespective of which quality level you choose. It eliminates dependence on offline methods of data transfer|
|P||Platform agnostic||Whatever your development platform or backend database, MOX can take you global|
|Q||Quick Roll Out||With Process9 and the MOX Gateway, you can roll-out your localized property in a matter of weeks!|
|R||Real-Time Translations||MOX Wave provides instant, real-time translations in 9 Indian languages through its cloud based API|
|S||Scalable||Being cloud based makes MOX a highly scalable solution that can grow with you, at every step|
|T||Translation & Transliteration||When you connect to MOX Wave, you have the option to choose which part of your display should be translated, and which should be transliterated. And again, it’s automated!|
|U||Unicode||Because we believe in nothing but the best-in-class|
|V||Versatile||MOX is highly versatile in functionalities, and is highly customizable|
|W||Web-service||It’s very easy to integrate with MOX – you don’t need to make any major changes or integration efforts at your end|
|X||Extra||what u can offer users today, which will become a main-stay 6-12 months down the road. You can build loyalty today.|
|Y||Yes||What you need to say to localization today!|
|Z||Zero||thats how much effort you need to put to do a pilot for localization with us!|